Hand-Painted Indian Home Décor — Four Rooms, One Craft Standard

EthniiChic's home décor spans four groups — Wall Décor, Table Décor, Kitchen & Dining, and Home Utility Décor — plus a standalone Dolls collection, covering everything from statement wall frames to everyday fridge magnets, all hand-painted by artists trained in specific Indian regional art forms. Nothing here is printed, moulded, or mass-manufactured. Whether it's a ₹350 fridge magnet or an ₹18,500 wooden sculpture, the same process applies: an artist paints it by hand, one piece at a time.

The four groups map to how people actually decorate — by room and by function — rather than by art form or price. Here's what's in each, and where to go for the full range.

Wall Décor — the largest group

Wall Art, Wall Frames, Wall Plates, and Cheriyal Masks together make up EthniiChic's biggest décor category — statement pieces built to anchor a wall, from single hand-painted frames to curated sets like the Ashtalakshmi and Dashavatharam series. This is where most of the brand's largest and highest-value pieces live.
Browse Wall Décor →

Table Décor — sculptures and tabletop pieces

Wooden Sculptures, Clocks, and Multi Utility Boxes for consoles, side tables, and shelves — hand-carved deity heads, animal figures, and functional pieces that double as art. This is also where EthniiChic's largest single pieces (wooden sculptures up to ₹18,500) sit.
Browse Table Décor →

Kitchen & Dining — the everyday range

Coasters, Trays, Fridge Magnets, and Tissue Holders — the most accessible entry point into EthniiChic's décor, priced from a few hundred rupees, and the easiest category to buy in sets or for gifting without a large commitment.
Browse Kitchen & Dining →

Home Utility Décor — art you use every day

Key Holders, Name Boards, Hand Mirrors, and Peg Tables — functional objects that are also hand-painted art, built for entryways, foyers, and everyday use rather than display-only decor.
Browse Home Utility Décor →

Dolls — a collection of its own

Kondapalli dolls, Gangaur dolls from Rajasthan's harvest rituals, and South Indian figurines — a standalone collection of handcrafted dolls that doesn't fit neatly into the four groups above but carries the same regional-craft standard.
Browse the Dolls collection →

What Ties Home Décor Together

Every piece across all five groups is hand-painted or hand-carved by an artist working in a named regional tradition — Kerala mural, Madhubani, Pattachitra, Kalamkari, Cheriyal, Pichwai, Tanjore, and others — rather than a generic "ethnic" print. Materials vary by format: engineered wood for wall frames and utility pieces, solid wood for sculptures, brass and copper for select clocks, and natural finishes throughout. What doesn't vary is the standard: nothing is cast from a mould or printed at scale, which is why sizing and finish can vary slightly piece to piece even within the same design.

Choosing Where to Start

If you're decorating a wall or building a gallery wall, start with Wall Décor — it has the widest range of formats and the most statement pieces. If you're furnishing a console, side table, or shelf, Table Décor has the sculptural pieces built for that. If you want something functional and affordable that still carries real craft — a coaster set, a tray, a magnet — Kitchen & Dining is the easiest starting point and the best value entry into the brand. If you want décor that earns its place by being used daily — a key holder by the door, a name board at the entrance — go to Home Utility Décor.

Home Décor as a Gift

Because the range spans from ₹350 fridge magnets to statement wall frames and sculptures, EthniiChic's home décor works across almost every gifting budget and occasion — housewarmings, weddings, Diwali, corporate gifting, and return gifts. A themed set drawn from one art form across categories (a coaster set and a fridge magnet in the same motif, for instance) makes a considered gift without needing a single large piece. Every collection ships internationally; write to contactus@ethniichic.com before ordering to confirm rates and delivery timelines for your country.