Ever wondered why handmade products hold more value than machine-made?
Do you know why handwoven Iranian rugs are sold at such a high price? Or why the Indian Kanjeevaram is looked at with awe? Most importantly, do you know what is common between them both?
Be it the intricate detailing of the Kanjeevaram or the uniform pattern of an Iranian craft, both are the hard work and skills of highly talented artisans. Handmade with careful precision and years of expertise, these are unlike any bulk manufactured factory goods.
As the world is moving towards a machine-based future, the demand for bulk production has made it difficult for manual craftsmanship to continue handcraft in a prosperous manner. Our history and culture are represented in these centuries-old artforms, so isn’t it on us to save and nurture them?
Promoting handmade goods is crucial for many reasons besides the need to keep the art form alive.
The unique and individual identity and just one of a kind
There is an old saying that no two handcraft is ever the same, just as no two fingerprints are alike. We at Ethniichic know the value of custom design concepts and personal touch. Hence every good made here is one of a kind with no matching pair anywhere else.
Wondering what precisely we are trying to say?
Handmade products may look similar, but they are not computer-generated modules, so despite how similar two Iranian rugs or Pashmina overcoats are, no human is perfect enough to replicate it precisely like a photocopy. Hence, next time you look at your handmade Madhubani ear rings, you can proudly claim it’s one of a kind solely crafted for you alone.
Vocals for the locals
Paddy fields are making way for large industrial complexes. Similarly, the age-old traditional handicraft industry is being replaced by large-scale automated production units. We as humans need to remember our roots and origin. If not, then what remains as our identity?
Yes, we are in a hurry, but making time to appreciate the beauty and intricacies of handmade artistry is also a part of life. If not, then what is the difference between us and robots?
At Ethniichic, we provide authentic handmade products that are carefully crafted and perfected using a conventional work ethic and crafting style, with a lot of love and passion. We believe in the motto, “What you see, is what you get.”
The personal touch
Polyester is easy to maintain, but yet cotton is what draws us. The brand-name sweater looks chic and elegant, but the hand woven sweater gives the feeling of comfort and warmth.
Sounds poetic, but it’s true.
Handicraft is a product of patience, skill, and detail. Artisans use these simple ideologies in the art of storytelling via fabrics and other mediums. The result that you have in your hand is a mesmerizing piece filled with intricate detailing.
Flag bearer of Go-green initiative
Each day the battle against non-degradable waste and toxic remnants keeps getting more demanding. Larger the industrial growth, the bigger the waste. Here lies the most significant difference between the handicraft industry and machine-based conglomerates.
The orange dye used in the painting by a local artisan is probably an organic product made with clay or flowers. In contrast, the same orange hue used at a machine plant is probably created using chemical reagents.
The handicraft industry is solely based on natural raw goods and their byproducts. The absence of toxins and non-degradable waste also means it is a sustainable initiative that protects the planet rather than harms it. When you buy handmade or hand-painted items, you can be fairly confident that there is no artificial dye or synthetic addition init.
A better alternative
Sometimes the best gifts to give are custom-made, especially for the recipient; It is an excellent choice as it is more personal. Personalized gifts hold more meaning because we humans are all emotional beings, which makes us different from the rest of the species.
EthniiChic promotes customized handmade gifts, which is quite an exciting concept. These gifts also mean that you are supporting sustainable small business startups rather than larger chains. 2020 has been a tough year globally from an economic point of view. This is the perfect time to support and help small businesses grow.
Sustainable approach for an eco-friendly business venture
Tokyo Olympic 2020 showed the world how millions of waste could be converted to reusable products and thus saving billions of dollars for the nation and decreasing the carbon footprint. If this isn’t a genuinely sustainable initiative, then what else is it?
We are slowly moving towards a greener world. Exhaustion of natural resources has resulted in a boom for alternatives.
Today some products can be made out of many things beyond fabric, wood, and metal. From jute bags to choir rugs and even cactus leather, handicrafts’ medium is now expanding to other business sectors.
We at EthniiChic believe these reasons are good enough to support the Handmade work industry. Is it not a better choice to have a sustainable and personalized product rather than a clinical and cold mass-produced copy?
Does it sound interesting? Why not check our handmade eco-friendly collection at Ethniichic – https://www.ethniichic.com/.
