{"title":"Pichwai Art","description":"\u003cp\u003ePichwai is one of India's most revered devotional art forms - originating in the temple town of Nathdwara, Rajasthan, where artists have been painting intricate depictions of Lord Krishna for over four centuries. The word itself means \"that which hangs behind\" - referring to the large painted backdrops hung behind the deity in the Shrinathji temple.\u003c\/p\u003e\n\u003cp\u003eAt EthniiChic, we bring this deeply spiritual and visually breathtaking tradition into hand-painted decor objects: wall plates, art pieces, and decorative works that carry the richness of Pichwai - its lotus motifs, gopis, cows, and divine narratives - into the contemporary home. Each piece is hand-painted by our studio artists with deep respect for the tradition.\u003c\/p\u003e\n\u003cp\u003eFor the collector, the culturally rooted buyer, and anyone who wants their home to carry something genuinely sacred and beautiful - this collection is for you.\u003c\/p\u003e","products":[{"product_id":"hand-painted-cow-solid-wood-serving-tray","title":"Pichwai Cow Serving Tray – Hand-painted Mango Wood","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHandcrafted on Solid mango wood, the tray is the perfect addition to the Home Decor. The motifs are inspired by the traditional Pichwai art of Nathdwara and waterproofed to prevent staining or water damage. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSimple and elegant, you can either place this work of art on the centre table, make your zen with it, or use it as a serving tray.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eGrab this Hand painted Serving Tray for the upcoming festival season for yourself or as a gift for your loved ones. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Solid Wood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension :\u003c\/strong\u003e 35 cm x 23 cm x 6 cm\u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622244282412,"sku":"EC-HD-ST-003","price":2800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/EC-Cow_Tray-03B.jpg?v=1759483398"},{"product_id":"narrow-tray-pichwai","title":"Pichwai Cow Narrow Tray – Handcrafted Rajasthani | EthniiChic","description":"\u003cp\u003eBring your coffee table to life by accessorising it with this visually stunning ''Govardhan Priya'' inspired by Pichwai Art. Cows , an important part of India mythology , who ''Lord Krishna''herded to, are focussed in this exquisite design.The intricate art of Pichwai originates from Rajasthan , featuring various moods of ''Lord Krishna''. The art work has found its way beyond adorning walls of temples and could be used as gifts for festivilies like Holi, Diwali, Dussehra or any association like house warming , anniversary, wedding .\u003c\/p\u003e\n\u003cp\u003eThis tray is made of medium density engineered wood and is decoupaged and treated with sealant making it heat \u0026amp; water proof and easily cleaned by wiping with a damp cloth. Own one today!!!\u003c\/p\u003e\n\u003cp\u003ePerfect for beautifully presenting an array of refreshments, this serving tray can also be gifted on any occasion. You can also place this work of art on the center table, make your zen with it \u003c\/p\u003e\n\u003cp\u003eHolds four coffee mugs.\u003c\/p\u003e\n\u003cp\u003eBeautiful and tempting enough to snatch one for you or for a perfect gift for your loved ones. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Medium density engineered wood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension :\u003c\/strong\u003e 39 cm x 12 cm x 4 cm \u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622244347948,"sku":"EC-HD-WT-011","price":1550.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/Narrow_Tray_-_PichwaiA.jpg?v=1759415367"},{"product_id":"multipurpose-box-square-aradhana","title":"Aradhana Square Box - Hand crafted Pichwai Wooden Box","description":"\u003cp\u003eEthniiChic brings you Aradhana: A multipurpose box celebrating the Pichwai, the traditional Rajasthan painting technique.\u003c\/p\u003e\n\u003cp\u003eAradhana captures the innocent and immortal mystic devotion between Shreenathji and his beloved Gopis. Along the sides, the lotuses, which are Lord's favorite, embarks the santity of the painting.\u003c\/p\u003e\n\u003cp\u003eA good choice for gifting, a multipurpose wooden box. Can be used for Jewelry, keys, cards, dry fruits, knick-knacks etc.. A good décor for your living room.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Pichwai, is repositioned on medium density engineered wood, with decoupage paper, set in clear coat sealant and made with love\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension :\u003c\/strong\u003e 7.5 inches x 7.5 inches x 3.5 inches\u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622246019116,"sku":"EC-HD-SB-005","price":1500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/Multipurpose_Box_Square_-_Aradhana_A.jpg?v=1759772677"},{"product_id":"hand-painted-pichwai-studs","title":"Pichwai Hand-painted Studs - Sreenathji","description":"\u003cdiv class=\"bs-row\"\u003e\n\u003cdiv class=\"small-12 large-11 large-offset-1 columns product-copy\"\u003e\n\u003cp class=\"product-copy-description\"\u003eExquisitely handcrafted danglers inspired by Pichwai Art designed on crafted wood.\u003c\/p\u003e\n\u003cp class=\"product-copy-description\"\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e Engineered Wood, German Silver Jewelry Embellishments\u003c\/p\u003e\n\u003cp class=\"product-copy-description\"\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e Dia of the hand-painted portion: 3.8 cm\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622250901548,"sku":"EC-AC-ER-008","price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/b8e97e45-Hand-painted-Pichwai-Studs.jpg?v=1754362625"},{"product_id":"lotus-name-board","title":"Lotus Name Board - Pichwai Hand-painted Wooden Door Sign","description":"\u003cp\u003eEthniiChic brings you a beautifully hand painted wooden Nameboard with Pichwai Lotus painting on it. The board size can be customized  to include the full content. Please write the details in the note while placing the order. It has one hook at the back for hanging.\u003c\/p\u003e\n\u003cp\u003eA good choice for gifting for housewarming, anniversary or special occasions like wedding \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Wood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension of the board :\u003c\/strong\u003e 31.5 cm x 23.5 cm \u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622253686828,"sku":"EC-HD-NB-007","price":2500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/92909bae-Name-Board-Lotus.jpg?v=1754362629"},{"product_id":"multipurpose-hexagon-box-hand-painted-srinathji","title":"Srinathji Hexagon Box - Hand-Painted Pichwai Wooden Box","description":"\u003cp\u003eEthniiChic brings you Srinathji: A multipurpose box celebrating the Pichwai, the traditional Rajasthan painting technique.\u003c\/p\u003e\n\u003cp\u003eThis box captures the innocent and immortal mystic aura of Sreenathji. Along the sides, the lotuses, which are Lord’s favorite, embarks the santity of the painting.\u003c\/p\u003e\n\u003cp\u003eA good choice for gifting, a multipurpose wooden box. Can be used for Jewelry, keys, cards, dry fruits, knick-knacks etc.. A good décor for your living room. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Pichwai, is repositioned on medium density engineered wood, set in clear coat sealant and made with love\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension :\u003c\/strong\u003e 12.5cm x 14.5cm x 7cm\u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622254145580,"sku":"EC-HD-SB-006","price":850.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/Srinathji_Hexagon_box_b1.jpg?v=1759750912"},{"product_id":"wooden-aranmula-wall-frames-krishna-and-cow-set-of-2","title":"Krishna and Cow Aranmula Mirror Frame Set of 2 | EthniiChic","description":"\u003cp\u003eThis frame is inspired by the famous Aaranmula mirrors of Kerala. Depicting the devotion of cows and Krishna here. It's a complete wooden hand-painted ensemble.\u003c\/p\u003e\n\u003cp\u003eWrite to us if you need customization on the design or colours. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Pre engineered Wood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension : \u003c\/strong\u003eHeight - 12 inches Width - 6.75 inches\u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622257389612,"sku":"EC-HD-WF-009","price":3300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/Aranmula_Frame-KrishnaCowEthniiChic.jpg?v=1758617149"},{"product_id":"wooden-aranmula-wall-frame-pichwai-cow","title":"Pichwai Cow Aranmula Mirror Frame | Hand-Painted Art | EthniiChic","description":"\u003cp\u003eThis wall frame is inspired by the famous shape of the Aaranmula mirrors of Kerala. Depicting here, Pichwai Cow Motif It's a complete wooden hand-painted ensemble.\u003c\/p\u003e\n\u003cp\u003eWrite to us if you need customization on the design and colours. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Pre engineered Wood. Comes with a back hook for hanging on wall.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension : \u003c\/strong\u003eHeight - 12 inches Width - 6.75 inches\u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622257455148,"sku":"EC-HD-WF-012","price":1650.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/Aranmula_Frame-PichwaiCowEthniiChic.jpg?v=1758538319"},{"product_id":"wooden-aranmula-wall-frame-pichwai-lotus","title":"Pichwai Lotus Aranmula Mirror Frame | Hand-Painted Art | EthniiChic","description":"\u003cp\u003eThis wall frame is inspired by the famous shape of the Aaranmula mirrors of Kerala. Depicting here, Pichwai Lotus Motif It's a complete wooden hand-painted ensemble. Write to us if you need customization on the design and colours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Pre engineered Wood. Comes with a back hook for hanging on wall.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension : \u003c\/strong\u003eHeight - 12 inches Width - 6.75 inches\u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622257487916,"sku":"EC-HD-WF-013","price":1650.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/fc6366a4-Aranmula-Frame-PichwaiLotusEthniiChic.jpg?v=1754362637"},{"product_id":"hand-painted-spatula-traditional-art-wall-decor-set-of-three","title":"Traditional Art Spatula Wall Decor Set of 3 - Hand-painted","description":"\u003cp\u003eAn ideal for Kitchen or dining decor, these are hand-painted in Indian Traditional Art Motifs. It's a complete wooden hand painted ensemble. Write to us if you need customisation on the colours.\u003c\/p\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003eThis is a very good choice for a house warming function or any special occasion.\u003c\/div\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cstrong\u003eMaterial :\u003c\/strong\u003e Wood\u003c\/div\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cstrong\u003eDimension : \u003c\/strong\u003eHeight -varies for 12\" to 15\" \u003c\/div\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622258012204,"sku":"EC-HD-WP-031- 3","price":745.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/HandpaintedSpatula_EthniiChic3.jpg?v=1761718886"},{"product_id":"wooden-aranmula-wall-frame-pichwai-peacock","title":"Pichwai Peacock Aranmula Mirror Frame | Hand-Painted Art | EthniiChic","description":"\u003cp\u003eThis wall frame is inspired by the famous shape of the Aaranmula mirrors of Kerala. It's a complete wooden hand-painted ensemble.\u003c\/p\u003e\n\u003cp\u003eWrite to us if you need customization on the design and colours. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Pre engineered Wood. Comes with a back hook for hanging on wall.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension : \u003c\/strong\u003eHeight - 15 inches Width - 8 inches\u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622260142124,"sku":"EC-HD-WF-030","price":1950.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/Aranmula_Frame-PichwaiPeacockEthniiChic.jpg?v=1761647868"},{"product_id":"pichwai-hand-painted-wooden-key-holder","title":"Pichwai Key Holder - Hand-Painted Wooden Wall Key Rack","description":"\u003cp\u003eAdd a touch of traditional elegance to your home with this exquisite \u003cstrong data-start=\"137\" data-end=\"184\"\u003ePichwai Hand-Painted Wooden Key Holder\u003c\/strong\u003e featuring a mesmerizing \u003cstrong data-start=\"209\" data-end=\"227\"\u003eSreenath ji \u0026amp; Lotus design\u003c\/strong\u003e. Inspired by the rich artistic heritage of Rajasthan, this handcrafted key holder showcases intricate Pichwai art, known for its vibrant colors and elaborate detailing.\u003c\/p\u003e\n\u003cp data-start=\"703\" data-end=\"1064\"\u003eDesigned to keep your keys organized, it features \u003cstrong data-start=\"753\" data-end=\"778\"\u003e6 sturdy hooks\u003c\/strong\u003e that can hold house keys, car keys, and other small essentials. The smooth wooden finish enhances its durability, ensuring long-lasting beauty and utility. Ideal for entryways, living rooms, or offices, this key holder seamlessly blends \u003cstrong data-start=\"1016\" data-end=\"1061\"\u003etraditional art with modern functionality\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1066\" data-end=\"1305\"\u003ePerfect as a \u003cstrong data-start=\"1079\" data-end=\"1100\"\u003ehousewarming gift\u003c\/strong\u003e or a thoughtful present for art lovers, this Pichwai Key Holder adds a royal charm to any space. Elevate your home décor with this handcrafted masterpiece that celebrates India’s cultural heritage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Solid wood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension : \u003c\/strong\u003eHeight – 6 inches   Width – 17.25 inches\u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622263255084,"sku":"EC-HD-KH-002","price":2400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/8ddc7440-Pichwai-key-holder.jpg?v=1754362649"},{"product_id":"pichwai-sreenathji-hand-painted-wooden-key-holder","title":"Pichwai Sreenathji Key Holder - Hand-Painted Wooden Key Rack","description":"\u003cp\u003eAdd a touch of traditional elegance to your home with this exquisite Pichwai Hand-Painted Wooden Key Holder featuring a mesmerizing Sreenath ji design. 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Elevate your home décor with this handcrafted masterpiece that celebrates India’s cultural heritage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Solid wood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension : \u003c\/strong\u003eHeight – 7 inches   Width – 8 inches \u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622263418924,"sku":"EC-HD-KH-007","price":1800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/1825f65a-Sreenathji-Key-holder.jpg?v=1754362652"},{"product_id":"wooden-tea-coasters-round-pichwai-cow","title":"Pichwai Handcrafted Round Wooden Tea Coasters – Sacred Cow","description":"\u003cp data-start=\"257\" data-end=\"598\"\u003eBring elegance and tradition to your table décor with this \u003cstrong data-start=\"316\" data-end=\"386\"\u003ehandcrafted wooden coaster set adorned with exquisite cow design\u003c\/strong\u003e, inspired by the timeless \u003cstrong data-start=\"413\" data-end=\"433\"\u003ePichwai art\u003c\/strong\u003e. Each coaster is carefully crafted by artisans to reflect the intricate detailing and vibrant colours that celebrate the beauty of temple art and nature’s serenity.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"885\"\u003ePerfect for protecting surfaces while enhancing your home’s aesthetic, this folk art accessory set is lightweight, durable, and crafted with eco-friendly wood. 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