{"title":"Utility","description":"\u003cp\u003eDiscover EthniiChic’s Utility Collection - where everyday essentials meet artisanal elegance. From hand-painted key holders and custom nameboards to decorative hand mirrors and peg tables, each piece is a fusion of practicality and heritage aesthetics. These utility items do more than serve - they enhance your space with folk art décor, vibrant motifs, and timeless craftsmanship.\u003c\/p\u003e","products":[{"product_id":"hand-painted-madhubani-peacock-hand-mirror","title":"Madhubani Peacock Hand Mirror - Hand-Painted Wooden Mirror","description":"\u003cp\u003eThis vibrant wooden circular shaped hand mirror is hand painted in Madhubani style of painting. The beautiful peacocks and the flora represents complete bloom in the nature. It will be a great addition to your dresser. 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Fits perfectly in a handbag as well.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Medium density engineered wood, set in clear coat sealant and made with love.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension :\u003c\/strong\u003e 10.3 cm in Dia. Total Length is 24 cm Handle width 2.5 cms\u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622247329836,"sku":"EC-HD-HM-003","price":600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/Hand_Painted_Hand_mirror_1C.jpg?v=1759687185"},{"product_id":"hand-painted-hand-mirror-indian-lady","title":"Indian Lady Hand Mirror - Hand-Painted Wooden Mirror","description":"\u003cp\u003eThis vibrant hand painted wooden hand mirror is painted to glorify the Indian beauty. It will be a great addition to your dresser. Fits perfectly in a handbag as well.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Medium density engineered wood, set in clear coat sealant and made with love.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension :\u003c\/strong\u003e 10.3 cm in Dia. Total Length is 24 cm Handle width 2.5 cms\u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622247264300,"sku":"EC-HD-HM-002","price":600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/Hand_painted_Hand_Mirror1a.jpg?v=1759689032"},{"product_id":"ornate-wooden-nameboard-with-golden-accents","title":"Ornate Wooden Nameboard with Golden Accents - Hand-painted Door Sign","description":"\u003cp\u003eEthniiChic brings you a beautifully hand painted wooden Nameboard with Golden Accents  on it. The board size can be customized  to include the full content.\u003c\/p\u003e\n\u003cp\u003ePlease write the details (content to go on the board) in the note while placing the order.\u003c\/p\u003e\n\u003cp\u003eIt has two hooks at the back for hanging.\u003c\/p\u003e\n\u003cp\u003eA good choice for gifting for housewarming, anniversary or special occasions like wedding \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Wood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension of the board :\u003c\/strong\u003e 46 cm x 18 cm \u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622253522988,"sku":"EC-HD-NB-018","price":2650.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/Name_board_brown.jpg?v=1760347408"},{"product_id":"standing-ganesha-name-board","title":"Standing Ganesha Name Board Tanjore Style - Hand-painted Wooden Door Sign","description":"\u003cp\u003eEthniiChic brings you a beautifully hand painted wooden Nameboard with Ganesha painting on it. The board size can be customized  to include the full content. Please write the details in the note while placing the order. It has two hooks at the back for hanging.\u003c\/p\u003e\n\u003cp\u003eA good choice for gifting for housewarming, anniversary or special occasions like wedding \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Wood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension of the board :\u003c\/strong\u003e 34 cm x 11 cm \u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622253490220,"sku":"EC-HD-NB-002","price":2650.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/Name_board_Ganesha_1b1.jpg?v=1760377374"},{"product_id":"ganesha-2-name-board","title":"Ganesha Name Board Rajput painting Style - Hand-painted Wooden Door Sign","description":"\u003cp\u003eEthniiChic brings you a beautifully hand painted wooden Nameboard with Ganesha painting on it. The board size can be customized  to include the full content. Please write the details in the note while placing the order. It has two hooks at the back for hanging.\u003c\/p\u003e\n\u003cp\u003eA good choice for gifting for housewarming, anniversary or special occasions like wedding \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Wood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension of the board :\u003c\/strong\u003e 34 cm x 11 cm\u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622253555756,"sku":"EC-HD-NB-003","price":2650.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/Name_board_Ganesha_2c1.jpg?v=1760377982"},{"product_id":"ganesha-on-lotus-name-board","title":"Ganesha sitting on Lotus Name Board - Hand-painted Wooden Door Sign","description":"\u003cp\u003eEthniiChic brings you a beautifully hand painted wooden Nameboard with Ganesha painting on it. The board size can be customized  to include the full content. Please write the details in the note while placing the order. It has two hooks at the back for hanging.\u003c\/p\u003e\n\u003cp\u003eA good choice for gifting for housewarming, anniversary or special occasions like wedding \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Wood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension of the board :\u003c\/strong\u003e 34 cm x 11 cm \u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622253588524,"sku":"EC-HD-NB-004","price":2650.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/Name_board_Ganesha_3b1.jpg?v=1760378349"},{"product_id":"ganesha-tanjore-name-board","title":"Ganesha Name Board Tanjore Style - Hand-painted Wooden Door Sign","description":"\u003cp\u003eEthniiChic brings you a beautifully hand painted wooden Nameboard with Ganesha painting on it. The board size can be customized  to include the full content. Please write the details in the note while placing the order. It has two hooks at the back for hanging.\u003c\/p\u003e\n\u003cp\u003eA good choice for gifting for housewarming, anniversary or special occasions like wedding \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Wood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension of the board :\u003c\/strong\u003e 34 cm x 11 cm\u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622253621292,"sku":"EC-HD-NB-005","price":2650.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/Name_board_Ganesha_4c1.jpg?v=1760379035"},{"product_id":"lakshmi-name-board","title":"Goddess Lakshmi Name Board - Hand-painted Wooden Door Sign","description":"\u003cp\u003eEthniiChic brings you a beautifully hand painted wooden Nameboard with Lakshmi painting on it. The board size can be customized  to include the full content. Please write the details in the note while placing the order. It has two hooks at the back for hanging.\u003c\/p\u003e\n\u003cp\u003eA good choice for gifting for housewarming, anniversary or special occasions like wedding \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Wood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension of the board :\u003c\/strong\u003e 34 cm x 11 cm \u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622253654060,"sku":"EC-HD-NB-006","price":2650.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/Name_board_Lakshmi_1A.jpg?v=1760413436"},{"product_id":"lotus-name-board","title":"Lotus Name Board - Pichwai Hand-painted Wooden Door Sign","description":"\u003cp\u003eEthniiChic brings you a beautifully hand painted wooden Nameboard with Pichwai Lotus painting on it. The board size can be customized  to include the full content. Please write the details in the note while placing the order. It has one hook at the back for hanging.\u003c\/p\u003e\n\u003cp\u003eA good choice for gifting for housewarming, anniversary or special occasions like wedding \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Wood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension of the board :\u003c\/strong\u003e 31.5 cm x 23.5 cm \u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622253686828,"sku":"EC-HD-NB-007","price":2500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/92909bae-Name-Board-Lotus.jpg?v=1754362629"},{"product_id":"prabhavali-name-board","title":"Prabhavali Name Board - Hand-painted Wooden Temple Door Sign","description":"\u003cp\u003eEthniiChic brings you a beautifully hand painted wooden Nameboard with wooden Prabhavali. The board size can be customized  to include the full content. Please write the details in the note while placing the order. It has one hook at the back for hanging.\u003c\/p\u003e\n\u003cp\u003eA good choice for gifting for housewarming, anniversary or special occasions like wedding \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Wood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension of the board :\u003c\/strong\u003e 31.5 cm x 23.5 cm \u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622253719596,"sku":"EC-HD-NB-008","price":2990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/Name_board_Prabhavali1a.jpg?v=1760354078"},{"product_id":"wooden-aranmula-wall-frame-with-mirror","title":"Aranmula-Inspired Hand Mirror - Hand-Painted Wooden","description":"\u003cp\u003eThis wall frame is inspired by the famous shape of the Aaranmula mirrors of Kerala. It's a complete wooden hand  painted ensemble. \u003c\/p\u003e\n\u003cp\u003eWrite to us if you need customization on the design and colours. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Pre engineered Wood. Comes with a back hook for hanging on wall. Has a stand to support, if you wish to use it as table top decor.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension : \u003c\/strong\u003eHeight - 10.5 inches Width - 6 inches\u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622260076588,"sku":"EC-HD-HM-005","price":1500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/1c_6dd14356-c6c7-4213-adb3-811f3e67d864.jpg?v=1759688505"},{"product_id":"handpainted-wooden-name-board-balaji","title":"Balaji Name Board - Hand-painted Wooden Door Sign","description":"\u003cp\u003eEthniiChic brings you a beautifully hand painted wooden Nameboard with Balaji painting on it. The board size can be customized  to include the full content. Please write the details in the note while placing the order.\u003c\/p\u003e\n\u003cp\u003eIt has two hooks at the back for hanging.\u003c\/p\u003e\n\u003cp\u003eA good choice for gifting for housewarming, anniversary or special occasions like wedding \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Wood, brass bells\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension :\u003c\/strong\u003e 35 cm x 20 cm\u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622260895788,"sku":"EC-HD-NB-012","price":3590.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/BalajiNameboard_EthniiChic2_5391f7c6-ffa4-4119-a500-df21ed572835.jpg?v=1760416219"},{"product_id":"handpainted-wooden-name-board-guruvayurappan","title":"Guruvayurappan Name Board - Hand-painted Wooden Door Sign","description":"\u003cp\u003eEthniiChic brings you a beautifully hand painted wooden Nameboard with Guruvayurappan painting on it. The board size can be customized  to include the full content. Please write the details in the note while placing the order.\u003c\/p\u003e\n\u003cp\u003eIt has two hooks at the back for hanging. \u003c\/p\u003e\n\u003cp\u003eA good choice for gifting for housewarming, anniversary or special occasions like wedding \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Wood, brass bells\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension :\u003c\/strong\u003e 35 cm x 20 cm \u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622260928556,"sku":"EC-HD-NB-009","price":3590.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/GuruvayurappanNameboard1.jpg?v=1760421080"},{"product_id":"handpainted-wooden-name-board-devi","title":"Devi Name Board - Hand-painted Wooden Door Sign","description":"\u003cp\u003eEthniiChic brings you a beautifully hand painted wooden Nameboard with Devi painting on it. The board size can be customized  to include the full content. Please write the details in the note while placing the order. It has two hooks at the back for hanging.\u003c\/p\u003e\n\u003cp\u003eA good choice for gifting for housewarming, anniversary or special occasions like wedding \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Wood, brass bells\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension :\u003c\/strong\u003e 35 cm x 20 cm \u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622260961324,"sku":"EC-HD-NB-010","price":3590.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/79c21b03-Saranya-nameboard.jpg?v=1754362645"},{"product_id":"handpainted-wooden-name-board-ganesha-rajput-painting","title":"Hand-painted Ganesha Name Board - Premium Wooden Door Sign","description":"\u003cp\u003eEthniiChic brings you a beautifully hand painted wooden Nameboard with Ganesha painting on it. The board size can be customized  to include the full content. Please write the details in the note while placing the order.\u003c\/p\u003e\n\u003cp\u003eIt has two hooks at the back for hanging.\u003c\/p\u003e\n\u003cp\u003eA good choice for gifting for housewarming, anniversary or special occasions like wedding \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Wood, brass bells\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension :\u003c\/strong\u003e 35 cm x 20 cm\u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622260994092,"sku":"EC-HD-NB-011","price":3590.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/Name_board_Ganesha_3b1A.jpg?v=1760416489"},{"product_id":"handpainted-wooden-name-board-ganesha-with-lotus","title":"Ganesha Wooden Name Board - Hand-Painted Door Nameplate","description":"\u003cp\u003eEthniiChic brings you a beautifully hand painted wooden Nameboard with Ganesha painting on it. The board size can be customized  to include the full content. Please write the details in the note while placing the order.\u003c\/p\u003e\n\u003cp\u003eIt has one hook at the back for hanging. \u003c\/p\u003e\n\u003cp\u003eA good choice for gifting for housewarming, anniversary or special occasions like wedding \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Wood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension :\u003c\/strong\u003e 31.5 cm x 23.5 cm\u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622261026860,"sku":"EC-HD-NB-015","price":3500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/8cf357be-Omkar.jpg?v=1754362645"},{"product_id":"handpainted-wooden-name-board-kolam","title":"Kolam Wooden Name Board - Hand-Painted Indian Door Sign","description":"\u003cp\u003eEthniiChic brings you a beautifully hand painted wooden Nameboard with Kolam painting on it. The board size can be customized  to include the full content. Please write the details in the note while placing the order.\u003c\/p\u003e\n\u003cp\u003eIt has two hooks at the back for hanging. \u003c\/p\u003e\n\u003cp\u003eA good choice for gifting for housewarming, anniversary or special occasions like wedding \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial :\u003c\/strong\u003e Wood, brass bells\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension :\u003c\/strong\u003e 46 cm x 20.5 cm x 3.5 cm\u003c\/p\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622261059628,"sku":"EC-HD-NB-016","price":2900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/Kolam_Nameboard_EthniiChic3a.jpg?v=1760351360"},{"product_id":"handpainted-wooden-alpona-peg-table","title":"Alpona Peg Table - Hand-Painted Bengali Folk Art Side Table","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003eElevate your interiors with this charming three-legged side table featuring detachable legs for easy versatility. Its rustic brown finish, accented with a hint of gold and adorned with a stunning white Alpona design, makes it a standout piece.\u003c\/div\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003eAlpana is the folk art of Bengal and is traditionally practiced by the women and is used as welcome signs of wealth and prosperity at the entrance of the house.\u003c\/div\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003ePerfect for enhancing the ambiance of your living room or bedroom, this elegant table brings a cozy warmth and timeless sophistication to your home decor.\u003c\/div\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cstrong\u003eMaterial :\u003c\/strong\u003e Solid wood\u003c\/div\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cstrong\u003eDimension : \u003c\/strong\u003eHeight - 24 inches   Diameter of the top - 15 inches \u003c\/div\u003e","brand":"EthniiChic","offers":[{"title":"Default Title","offer_id":44622261223468,"sku":"EC-HD-PT-001","price":5790.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/0070\/7628\/files\/3bcompressed.jpg?v=1760259150"},{"product_id":"handpainted-wooden-kolam-peg-table","title":"Kolam Peg Table - Hand-Painted South Indian Wooden Side Table","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003eElevate your interiors with this charming three-legged side table featuring detachable legs for easy versatility. Its rustic brown finish, adorned with a stunning white Kolam design, makes it a standout piece.\u003c\/div\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003eThe Kolam is a welcome sign that is drawn in front of houses or an establishment with rice flour. 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